Financial Management Basics for Small Businesses

Dates TBA

Programme Overview

This course will help small business owners to begin building a better financial future for their businesses. Quality financial management offers many benefits to small business owners. Financial management includes bookkeeping, projections, financial statements, financing, and managing cash flow, which forms the foundation for reaching business goals through sound business decisions.

During the one, three-hour session we will examine how:

  • Financial management is one of the main avenues to success as a business owner.
  • Financial management is the way to know if the business is making a profit.
  • Financial management helps owners to decide what expenses are prudent in terms of store or office location, inventory purchases, employees, and equipment.
  • Financial management helps owners to decide which products, services, and markets are profitable.
  • Effective financial management gives business owners the tools to plan into the future, adjust direction when needed, and help endure through challenging times.


Stephanie Majeran

Stephanie Majeran has helped over 100 small businesses and non-profits through her own business, WellRun Results, LLC, and as a consultant for Bâton Global.

This course is designed for anyone who is considering starting a new business, who has recently started a new small business, or who has been in business for a few years but needs a refresher or more formal training about the financial aspects of running a business.

The purpose of this course is to provide a broad overview of the vital financial aspects of running a small business, including bookkeeping, financial projections, financial statements, financing, and managing cash flow.

The learning outcomes of the course include:

  • Understand financial management basics and why they are important to a small business.
  • Understand financial management practices, rules, and tools that are commonly available to a small business and how they work.
  • Understand the basics of start-up financing, working capital financing, and fixed assets financing.
  • Understand the purpose of cash flow management for a small business.
  • Assess a cash flow cycle and make some cash flow projections.

Small business owners often start a business because they are passionate or an expert about a particular idea or topic. They do not necessarily feel equipped to handle the fiscal responsibility of running the business, but without that knowledge, it is difficult for businesses to be successful. After completing this course, participants will better understand financial management and become comfortable discussing the fiscal nature of their business with potential financiers, stakeholders, and other professionals.